In our world of digital marketing, brand mention became the latest buzz word. Brand mention is crucial to SEO and it now redefines the methods how Google assesses the brand authority.
What is Brand Mention?
Brand mention is an occurrence when an enterprise or brand is mentioned in one or other form online, such as social media posts, articles, website blogs or other content. Generally, brand mentions are published in the milieu of complaints, reviews, educational posts to an audience and comments from happy customers.
Neil Patel, successful businessman and blogger stated that he applied the six universal marketing principles of Robert Cialdini’s book ‘Influence: The Psychology of Persuasion’ published in 1984, to successful marketing. The six principles are: commitment, social proof, reciprocation, authority, liking and scarcity.
However, he said that the one principle which stands out is social proof to which he refers to be able to be an SEO-technique. The secret to accelerating your ranking is getting an increase in online brand mentions! The most likely places where this happens are on content sites or social media networks. Brand mentioning can result in lots of shares and increasing sales.
The importance of Brand Mention in Incoming Marketing
A brand’s marketing strategies had been affected due to the way the internet has changed its communication course. There are many reasons why Google started to give higher importance to brand mention. Below some of the aspects are discussed why Brand mention is crucial for inbound marketing.
Visibility and Awareness are Created
A dynamic mention will increase your enterprise’s recognition. With an easily recognizable and consistent brand, greater numbers of clients will take confidence in sufficing your business for services and solutions.
People like to be familiar with products and services and with a quality service provider with a good reputation it will lead to an increase in your business. Your services and products will get preference above those of your competitors.
If your business serves a real audience the chances are highly positive that somebody, somewhere, around the globe is discussing your brand which can result in numerous opportunities!
Enhancing the Reputation of your Brand
A vital advantage of brand mention poses to be boosting your brand’s reputation online. Of course, although reputation management always plays a crucial part in online as well as offline milieus, it is easier tracking online brand mentions. When you find a positive mention, you can respond by conversing with your fans which will lead to building a good relationship with clients.
Positive intercommunication with your clients will build a successful and massive client base which will stay loyal to you. As a brand, it is important that you capitalize on all opportunities to build good relationships with your clients.
Where negative comments are concerned, you must consider that dissatisfied clients will always be more verbal. However, it is important that you should know when somebody is making negative comments about your brand.
It Provides a Personality to your Brand
Another important feature of brand mentioning is that it provides a personality to your brand. Observing brand mentioning will equip you with inside knowledge how your clients are interacting with your services and products. This knowledge will enable you to modify future marketing campaigns whilst highlighting the verticals where you have a drawback as well as the type of enhancement necessary to correct it.
Brand mentions like client reviews, are unprejudiced and can enable you to enhance your customer service, marketing strategies, product development etc. With the continuous delivery of client reviews you will be able to monitor your brand’s improvement constantly as far as marketing and development are concerned.
Your Link Campaign: New Prospects
Brand mentions do not eliminate the need for building links and link building is still one of the crucial components of marketing. Monitoring your brand mentions can empower you to build more opportunities regarding your brand.
You must be aware that individuals who discuss your brand whether it is services or products will be more prone to link to your brand. In cases where you come across such a brand mention, approach the website owner and request them for a link to your respective websites. When your brand is mentioned on a website, there should be no issue to create a link with your brand.
This can offer a great possibility for your brand because the clients of such a website are unfamiliar with your enterprise. Now they can get information regarding your brand and may connect with you. Let your innovative juices flow whilst building links because there are numerous possibilities for brand mentions.
Logos and its Importance for your Company
When it comes to business marketing, logos are a vital aspect of success. A logo anchors a business’s brand. Within your target market, a logo is the most visible indication of the company. Thus, a logo should be well designed as it displays a fundamental part of your enterprise’s all-inclusive marketing strategy on your homepage!
Basically, your company’s logo is the first impression a client will see even before starting to read the information. Logos assist to create your company’s brand identity and its fundamental functions which include inspiring admiration, trust, and recognition for your company’s service or product.
In today’s digital era the power of social media made brands aware of its potency and how they can structure different forms of social proof using social media to enhance their brand’s performance. When a company is relatively unknown and wants to sell a new product or service it is essentially creating a type of social proof which indicates that it is fine to purchase it. For example, when it is a new anti-aging cream you want to sell online in a competitive market; you can use the under-mentioned steps, producing social proof, not to miss out on this product:
- Post Facebook-updates using before and after images of people who used the product successfully to enhance their skin.
- Create FOMO (fear of missing out) by building a buzz for the cream, using word of mouth on the different social media platforms.
- Regularly update photos on Instagram of beautiful women using the cream.
- Post some testimonial videos on YouTube of ordinary people, whilst they explain why and how the cream improved their skin.
- Approach social media influencers and request them to review your product and to post photos.
Social proof poses to be an exceptionally useful tool, for brands. This is particularly important when customers are not sure what to do and they are happy and ready to follow other people’s advice that seems to have a better knowledge. Therefore, customer reviews on products are absolutely crucial for any type of product. Are you selling items online? Then it is essential to include customers’ testimonials or reviews.
Different Tools for Measuring Brand Mention
An abundance of efficient tools is available to search such brand mentions online, without problems. Under-mentioned are some of the popular tools.
- Google Alerts
The most conventional tools to measure a brand’s online presence are Google Alerts. What is actually counter-productive is that you will only receive a notification if your articles, posts or blogs are listed in the top 10-searches. If you are listed further down, you won’t receive any notification from Google
One of the most recent tools, making its appearance on this list, to replace Google Alerts. Mention.com empowers you to view your brand’s online presence, whilst allowing you to monitor a lot of users; in real time. Furthermore, the tool is attainable in 42 languages which make it accessible to a lot of people globally.
- Talkwalker Alerts
Talkwalker will supply you from time to time with brand mentions. Additionally, it specifies the locations where these mentions originated from. This tool empowers you to have the perception of your brand mentions entire performance, demographic data, and sentiment analysis as well as engagement level.
This efficient tool empowers you to find vital discussions and enable you to join the discussions in real time. It also enables you to market your services, your brand as well as solutions globally, thus empowering you to reach out to new audiences and word of mouth marketing.
Software such as SEO Visor can assist you getting the inside information of mentions. It will enable you to track both keyword usage and brand mentions after which you can make a comparison with your competitors.
Google, as the ultimate service-provider, continuously strive to provide its users with only the best information and resources they are looking for. A lot of brands are striving to maneuver around its system or are attempting to influence or manipulate the algorithm which determines the ranking. Now brand mentioning is defeating the intention of this violation.
Brand mentioning which is a natural process is the result of the attempts of the brand and people that trust your enterprise! Now brand mentioning’s importance is established, and it was placed on the ranking platform.