Quick; name some athletes off the top of your head. Even if you’re not a sports fan, odds are you were able to come up with a few. And that, in a nutshell, is why athlete influencers are like gold dust in today’s marketing world.
Consider: Conor McGregor and Rob Gronkowski, two niche athletes who aren’t well known outside of UFC fans and New England sports fans, respectively, boast a combined following of around 10 million on Twitter and Instagram. Some of these followers are going to be casual fans, and some will be super fans, but all will take more than a passing interest in their recommendations.
In a recent study undertaken by Analect and Twitter, they found that:
- Nearly 40% of Twitter users say they made a purchase as a direct result of a tweet from an influencer;
- a full 49% of users said they rely on recommendations from influencers on Twitter, which was second only to recommendations from friends;
- The intent of a Twitter user to purchase an item was an astounding 5.2x greater if an influencer and a brand both told them the same thing;
- 20% of users said a tweet from an influencer inspired them to share a product recommendation.
And, sports fans are everywhere! According to metrics taken by several websites, there are in excess of two billion soccer fans worldwide, with numbers for golf, American football and basketball in the 400 million range. Now are you beginning to see how taking on an athlete or two as ambassadors of your brand is a no-brainer?
Big-name brands have been well aware of athlete influence for years; who could forget Nike and Michael Jordan – and the phenomenon goes much further back than that. But until recently, the sheer numbers involved and the limit of influence to a TV screen or magazine made it impossible for smaller brands to attract athlete influencers. No longer. With the explosion and ubiquity of social media, anyone interested in what their favorite athlete is thinking can find out within seconds, and our voracious appetite for the latest news means product recommendations are acted upon almost immediately.
But how do you bridge the gap between the vast world of athlete influence and your brand? You’re probably wondering what possible interest an athlete could have in helping you at a cost that wouldn’t completely blow up your marketing budget. Remember, though, that there are thousands of athletes around the world across the most popular sports. If your brand has world appeal, you can benefit from the billions of soccer and cricket fans in Europe, Asia and Africa. Even if your product reach is limited to North America, there’s still a plethora of athletes to choose from across golf, soccer, baseball, football, basketball, hockey and more with a minimum of thousands of followers apiece. Athlete influencers run the gamut from the golfer on the LPGA tour that mom can’t get enough of, to that swashbuckling basketball star that teenagers strive to emulate, to the larger-than-life football quarterback playing beyond his years who shares his secrets for performance and longevity with guys in their 30’s. They stretch through just about any online demographic you can imagine, and as you can see above, their word is likely to be taken very seriously indeed.
And now, sites like ArticleHub can help brands find athletes interested in working with them via social media in short order, and the cost is less than you might think. The process is simple: We provide you with a list of possible athlete influencers; you indicate which ones you’d be interested to work with; and we take it from there. We’re talking the kind of influence that can literally vault your brand to the forefront of the minds of thousands of people in a matter of weeks, not months. All it takes is your willingness to embrace today’s most powerful marketing paradigm.
Right now, ArticleHub has relationships with upwards of 2,300 athletes, and we stand ready to help you capitalize on them to bring your brand out of relative obscurity and blazing onto the radar of your target demographic. All we need is your go-ahead. Fill in this form for a no-obligation consultation, and of course, placement is guaranteed or your money back. Join the hall of fame of brands who have been catapulted to prominence through athlete influence today!