CHINA AIRLINES

CHINA AIRLINES

Assignment

Secure travel bloggers with a DA of 30+ and a Klout Score of 50+ to post stories in the U.S. in order to bring awareness to their new plane (777-300ER)/new products/new services/routes.

Tactics & Services

  • Provide bloggers with video animation, photo and captions
  • Create pitch according to China Airlines coverage needs and budget limitations
  • Create a contest for some bloggers and some readers to try the new plane
  • Pitch and negotiate terms of relationship with bloggers
  • Verify that blog posts contain all required content
  • Coordinate content with China Airlines’ website manager

Results

  • Secured 50 travel blog feature stories in 23 days
  • 1,200,000 viewers (estimated) from participating blogs
  • 139,000 viewers (estimated) of blogger social media posts

100%

Increase in Twitter Retweets

60%

Increase in YouTube Views

100%

Increase in Twitter links

100%

Increase in Twitter Followers