Promote Dobel Tequila’s endorsement/sponsorship deal with Jane’s Addiction front-man and Lollapalooza Music Festival founder Perry Farrell to ‘rock-and-roll’ lifestyle bloggers.
Tactics & Services
- Conceived of concept to give away copies of the new Jane’s Addiction album, Perry-autographed bottles of Dobel, an autographed tour photography book in a Facebook like-gated promotion (promoted through key bloggers), and the oportunity to meet-and-greet Farrell backstage in Chicago and LA.
- Produced exclusive BTS video and photos for bloggers
- Identify promotionally-minded bloggers to participate
- Create pitch according to Dobel goals and artist approval
- Pitch and negotiate terms of relationship with bloggers including blog and social posts
- Secured 77 bloggers in 31 days to post story and participate in promotion
- 5,000,000+ unique viewers from participating blogs
- 7,500+ blog and social channels likes and retweets
- 9,000+ new Likes on Dobel Facebook page
- 1,874 entrants in promotion
Increase in Twitter Retweets
Increase in YouTube Views
Increase in Twitter links
Increase in Twitter Followers