DOBEL TEQUILA

DOBEL TEQUILA

Assignment

Promote Dobel Tequila’s endorsement/sponsorship deal with Jane’s Addiction front-man and Lollapalooza Music Festival founder Perry Farrell to ‘rock-and-roll’ lifestyle bloggers.

Tactics & Services

  • Conceived of concept to give away copies of the new Jane’s Addiction album, Perry-autographed bottles of Dobel, an autographed tour photography book in a Facebook like-gated promotion (promoted through key bloggers), and the oportunity to meet-and-greet Farrell backstage in Chicago and LA.
  • Produced exclusive BTS video and photos for bloggers
  • Identify promotionally-minded bloggers to participate
  • Create pitch according to Dobel goals and artist approval
  • Pitch and negotiate terms of relationship with bloggers including blog and social posts

Results

  • Secured 77 bloggers in 31 days to post story and participate in promotion
  • 5,000,000+ unique viewers from participating blogs
  • 7,500+ blog and social channels likes and retweets
  • 9,000+ new Likes on Dobel Facebook page
  • 1,874 entrants in promotion

600%

Increase in Twitter Retweets

250%

Increase in YouTube Views

75%

Increase in Twitter links

100%

Increase in Twitter Followers


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