HP.com

HP.com

Assignment

Promote HPE Helion cloud computing solutions through the placement of at least 15- blogger stories and 10 brand mentions in top tier online tech magazines in a 45 day period. The goal was to explain how HPE Helion has the products, solutions, services, and expertise to help the client creates a flexible, open, and secure hybrid cloud for future-forward success.

Tactics & Services

  • Find appropriate bloggers and contributors
  • Create pitch according to HP goals and objectives
  • Pitch, negotiate terms of relationship with bloggers and contributors
  • Verify that blog posts contain all required content
  • Create customized reports for HP on a weekly basis

Results

500%

Increase in Twitter Retweets

125%

Increase in YouTube Views

500%

Increase in Twitter links

100%

Increase in Twitter Followers


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