INTEL

INTEL

Assignment

Acquire 25 bloggers and 5 brand mentions within the Tech and Wireless niche to blog positively about their new Wi-Fi with Wireless-AC product.

This new Wi-Fi powerhouse supports multiple streams of high-bandwidth applications which mean less waiting and a more reliable connection to enjoy streaming and real-time gaming, even with multiple devices accessing the same router.

Tactics & Services

  • Find appropriate bloggers and contributors
  • Offer the product to participating bloggers for free in addition to monetary compensation
  • Target tech bloggers with DA of 45 or more who specialize in wireless tech
  • Verify that blog posts contain all required content
  • Deliver a compelling pitch that evokes interest with a question and steers clear of hard selling

Results

200%

Increase in Twitter Retweets

75%

Increase in YouTube Views

50%

Increase in Twitter links

30%

Increase in Twitter Followers