Sands Macao

Sands Macao

Assignment

Secure travel bloggers and casino influencers to post stories in order to bring awareness to the Sands Macao, one of the most spectacular hotel in Macao. The Sands Macao is situated near the Macao Ferry Terminal on a waterfront parcel centrally located between the central business district and the Gongbei border gate to mainland China.

Tactics & Services

  • Provide bloggers with video animation, photo and captions
  • Create pitch according to Las Vegas Sands Corp. coverage needs and budget limitations
  • Create a contest for some bloggers and some readers to try the new hotel
    Pitch and negotiate terms of relationship with bloggers
  • Verify that blog posts contain all required content

Results

  • Secured 100 travel blog feature stories and 5 of the most influential casino bloggers in the world
  • 1M viewers (estimated) from participating blogs
  • 200,000 viewers (estimated) of blogger social media posts

150%

Increase in Twitter Re-Tweets

100%

Increase in YouTube views

160%

Increase in Twitter Links

100%

Increase in Twitter Followers


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