SwingTalk

SwingTalk

SwingTalk is a device that provides comprehensive data on a golfer swing when it is attached to the grip of a golf club. SwingTalk sensor provides a wireless connection to the smartphone using Bluetooth.

Assignment

  • Increase brand awareness online for the New SwingTalk Mobile Golf Simulator
  • Boost App Store ranking in the category Sport
  • Promote the New Mobile Golf Simulator with Golf
    Influencers and Youtubers reviews of the Mobile App
  • Engaging potential viewers to drive YouTube video hits
  • Grow Twitter popularity during a two-month period

Tactics & Services

  • Find appropriate Influencers and YouTubers using Blogdash filters and analysis
  • Create pitch according to SwingTalk goals and objectives
  • Target Golf Bloggers and YouTubers that have Klout Scores of 50+ and high levels of influence
  • Combine blogger outreach with social media platforms to extend message reach – require bloggers to use #hashtag and @mention in all posts; require posting to all blogger and YouTuber social channels.

Results

Rank 232 to Top 100

Boost App Store Ranking in Sport

70%

Increase in YouTube Views

90%

Increase in Twitter Retweets

155%

Increase in Twitter Users