TOURISM CALGARY

TOURISM CALGARY

Assignment

Promote and build awareness around Calgary as an attractive destination by promoting the city’s attractions and drive traffic to the site at http://www.visitcalgary.com through the placement of 31 bloggers over a 13-day period.

Tactics & Services

  • Find appropriate bloggers using BlogDash filters and analysis
  • Create pitch according to Tourism Calgary goals and objectives
  • Pitch and negotiate terms of relationship with bloggers
  • Verify that blog posts contain all required content
  • Create customized reports for Tourism Calgary on a weekly basis

Results

  • Secured 31 bloggers in 13 days to post travel and lifestyle stories and post the links to social media accounts
  • 1,168,014 viewers from participating blogs
  • 266,860 total Facebook Likes on blogger pages
  • 416,622 total Twitter followers on blogger pages
  • 36,846 total Pinterest followers on blogger pages
  • 12,374 total Google + followers on blogger pages

145%

Increase in Twitter Retweets

100%

Increase in YouTube Views

180%

Increase in Twitter links

145%

Increase in Twitter Followers


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